Kassandra Rodriguez

Advertiser & Marketer

Energy BBDO Agency.

September 2021 - October 2022

Coordinated with two teams to keep assets up to spec for the launch of global and national campaigns - including proper dimensions for TV/Social videos, ID numbers and the markets for launch
Resolved logistic issues for delivery launch with the clients - resolution issues, editing the copy, transparent logos and follow-ups with markets
Uploaded all final campaign materials onto the Client Digital Asset portal for markets and clients to view
Handled weekly data entries within the internal trackers to keep all production assets accounted for
Learned the process of a global campaign launch from start to finish, for a global gum brand on TV and social media

Managed the data capture of all global campaign productions, to Smartsheet and Excel
Updated at least 40+ data entries weekly - usage rights, dimensions, filenames and internal IDs
Uploaded all the campaign materials such as videos, pdfs, images, static images, etc. onto the Client Digital Asset portal for clients and markets to view
Assisted the BBDO teams with tasks or issues that could impede a successful delivery of a project, such as, wrong internal IDs, video errors and incorrect filenames

June 2021 - August 2021

Managed the progress of a new website to launch an American-made clothing brand for men
Took notes on the weekly/bi-weekly internal and external meetings to share with the team members
Learned about 4 other roles and their deliverables in the team; web development, user experience, strategy, and creative, to better understand how everyone works together
Practiced using Smartsheet and writing Scopes based off old Request for Proposals

March 2020 - May 2020

Developed an advertising and marketing campaign for a local nonprofit as part of the Senior Capstone Project
Planned and executed a multimedia campaign that included outdoor advertising and social media elements for Facebook and Instagram
As my agency’s research director, I specifically worked on the discovery report, with market, audience, and brand research
Contributed to the messaging and media strategy, as well as creating digital, physical and out of home creative assets

January 2018 - May 2020

Constantly updated 3 spreadsheets on Box to help manage the items the library has and to help the patrons

Created weekly signages/marketing material to promote ongoing programs, collections, or specific items available

Provided 6 weekly suggestions on what to add to our library collection, specifically focusing on new ethnic novels
Supervised creative outreach events to promote the library to more students, via engaging crafting material

August 2018 - February 2019

Oversaw 7 teams that helped with our non-profit clients, on their public presentation; CU at Home, Wesley Student Center, Illini Epilepsy Project, Habitat for Humanity
Assisted with the set-up of 2 fundraisers: one for the committee, the other for CU at Home - a Trivia Night
Kept connections between our team and clients civil, having them engage with the clients by partaking in their facilities

Internship Program

Attended virtual training events, professional labs presented by different agencies, and collaborated on 2 group campaigns as a project manager

Networking event

Visited 3 agencies that provided informational presentations and Q&A sessions for students

Networking event

Spoke with every member of the 12 booths to become familiar with who they are and what they do as an agency

Public Relations & Social Media Chair

Consistently stayed active on social media by posting, sharing, and engaging with alumni or other organizations
Created a 5-day hashtag challenge for current members and alumni to virtually celebrate the chapters anniversary
Helped raise $435 with a hashtag challenge to donate to the Boys and Girls Club of America in Champaign, IL

Internal Programming Chair

Served on a variety of committees of 12-24 members to host fun events for new members to meet active members
Collaborated with the subcommittee to program small and large scale competition events that focus on teamwork
Oversaw a group of new members ranging from 13-15 students to teach them and guide them through our organization’s environment and requirements